The honest answer depends on where in the supply chain you buy. Here's the full breakdown — factory EXW, wholesale tiers, and retail — from a factory that builds them.
| Level | Typical price | What it means |
| Factory EXW | ~$80 / unit | Direct from our Ningbo factory, no brand or retail markup. |
| Wholesale / OEM | Drops at 200+ units | Tiered pricing for private label and bulk orders. |
| Retail (Amazon) | ~$169 / unit | What end customers pay — includes brand, marketing, and logistics. |
For B2B buyers, the number that matters is landed cost, not the sticker price. See our wholesale price guide.
Pricing above reflects our own factory-direct terms and typical retail listings. For broader market and pet-industry data, see the American Pet Products Association. See real product walkthroughs on our YouTube channel.
Tell us your quantity and target market — we'll send EXW, lead time, and shipping within 24 hours.
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